Search Engine Optimization

What is SEO?

Have you ever wondered why one website may appear above another on Google or any other Search Engine for the same exact search phrase (keyword)? How about why no matter what you do, you’re business is still being eclipsed by all the Ads at the top and bottom of the page? The answer to both these questions: SEO.

SEO (Search Engine Optimization) refers to the process of improving the online visibility of your website, either Organically, or through Paid Keyword Advertisement (Google Ads). This is accomplished through a variety of techniques and services, that although extremely effective, can be very time-consuming, costly, and difficult if not done properly.

That’s precisely where Digital Mark 360 comes into play. We are SEO experts who are ready and willing to help take your business to the next level of success. However, if you are still sitting at your computer screen or staring down at your phone or tablet thinking, “I don’t really think my website needs to be optimized”, take a moment to put yourself in your consumer’s shoes.

How can we help?

• On-site Optimization

  Think of On-site Optimization (On-site SEO) in terms of a love triangle consisting of the user, the website, and the search engine. The way to make this triangle work effectively, you must make sure your website is easy to navigate and can manifest itself to both the user and search engine in a way that’s also understandable. This is accomplished through the presentation of relevant, useful content and how readily accessible it is to communicate back to the user and the search engine. Websites that are properly optimized are well-equipped to convey itself as reliable and efficient to potential customers.

  A good on-site SEO plays an efficacious role in matchmaking the user and the website. The search engine is like your personal wingman in your blind dates with multiple users when it presents your page to people who would most likely find the content of high-quality and value. With SEO audit reports, you can better gauge the quality score of your website and its overall functionality by detecting errors immediately.

• Off-site Optimization

  Think of Off-site Optimization (Off-site SEO) as an optometrist for Google to better your website’s presence; visibility of your page is accentuated and more pronounced—all while taking place outside your website. Some of the ways this is accomplished is through Targeted Keyword Optimization (article writing and distribution on content-related websites), the listing of consistent business information on various local directories, and the monitoring of website audits that present quantifiable approaches in bettering specific parts of your site.

  Through these efforts, we are able to provide businesses like yours with information that can potentially help you understand the audiences that you’re attracting through detailed analytics of client demographics and peak online traffic times. Tedious as this may sound, Google values consistent information and even offers multiple services such as paid-advertising and premium business listings through Google Ads, Google My Business, and Google Maps, to help your site build relevancy.